Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon Ads Guide Outlines Categoryspecific Strategies

Amazon sellers need to develop precise advertising strategies based on their stage and product category characteristics. Top sellers focus on market share expansion, mid-tier sellers emphasize new product development and traffic expansion, while bottom sellers should simplify operations and use low-cost traffic acquisition. Category characteristics such as traffic distribution and IDR (Impression Density Ratio) values influence advertising strategy choices and require customized approaches. A tailored strategy is essential for optimal advertising performance on Amazon.

01/05/2026 Logistics Industry Insights
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Guide to Optimizing OZON Advertising Campaigns

Guide to Optimizing OZON Advertising Campaigns

This article deeply analyzes three advertising models on the OZON platform: Template Ads, Search Promotion, and Brand Shelf. It details their principles, setup methods, and applicable scenarios, while also providing optimization techniques. Addressing current issues within the OZON advertising system, the article advises sellers to maintain a rational perspective and engage in refined operations. It suggests focusing more on product quality and service to achieve better sales performance.

01/05/2026 Logistics Encyclopedia
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US Trademark Guide for Ecommerce Sellers

US Trademark Guide for Ecommerce Sellers

This article details the key considerations for cross-border e-commerce sellers when purchasing a US trademark, including trademark security assessment, assignment process and timelines, required document preparation, and Amazon Brand Registry after the transfer. It aims to help sellers avoid risks and efficiently and safely acquire a US trademark, providing security for their cross-border business. This includes evaluating the trademark's strength, understanding the legal procedures, and ensuring proper documentation for a smooth transition and successful brand registration on Amazon.

01/05/2026 Customs Knowledge
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Google Ads Verification Guide for Sellers

Google Ads Verification Guide for Sellers

This article provides a detailed introduction to the Google Ads advertiser verification program, covering its purpose, process, required documents, and important considerations. By understanding and completing the verification, advertisers can enhance ad transparency, prevent ad suspensions, and gain user trust, ultimately improving ad performance. The verification process helps Google ensure legitimate businesses are advertising and protects users from misleading or fraudulent ads. Successfully completing verification can lead to improved ad visibility and a stronger brand reputation.

01/05/2026 Customs Knowledge
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Guide to Iatas Global Communication Standards

Guide to Iatas Global Communication Standards

This document serves as a guide to contacting IATA's global offices, emphasizing the IATA Customer Service Center for efficient communication. It compiles addresses and phone numbers of IATA offices worldwide, organized by region for easy navigation. The article also outlines IATA's global strategic layout and its focus in various regions. The aim is to assist readers in selecting the most appropriate communication channel and improving overall communication efficiency. This guide helps users quickly find the right IATA office for their needs.

01/05/2026 Logistics
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Global Guide to Uncompliant Packaging Suppliers

Global Guide to Uncompliant Packaging Suppliers

This guide provides a directory of E1 level UN packaging specification suppliers, designed to assist users in finding standard-compliant packaging suppliers and manufacturers, ensuring the safe transportation of dangerous goods. Users can filter by company, UN code, or country/region. Note that combination packaging requires testing and certification.

01/05/2026 Logistics
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Guide to Safely Shipping Musical Watches

Guide to Safely Shipping Musical Watches

This article provides a detailed guide on shipping a music watch to a different location. It covers essential aspects such as selecting the right courier company, professional packaging techniques, insurance options, appropriate shipping methods, and prohibited items. The aim is to help readers safely and conveniently send their valuable music watch, ensuring it arrives in perfect condition and providing peace of mind throughout the delivery process. It offers practical tips and considerations for a smooth and secure shipping experience.

01/05/2026 Logistics Encyclopedia
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Guide to Selecting Oversized Freight Carriers

Guide to Selecting Oversized Freight Carriers

This article focuses on oversized logistics, first defining what constitutes 'oversized' goods. It then details the crucial steps and considerations for selecting a logistics company. The aim is to help readers avoid common problems in oversized transportation and choose the appropriate logistics service, ensuring the safe and efficient delivery of items. The guide provides practical advice for navigating the complexities of shipping large and bulky items, emphasizing the importance of careful planning and informed decision-making.

01/05/2026 Logistics Encyclopedia
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Global Customs Crack Down on Fake COVID19 Vaccines Illicit Trade

Global Customs Crack Down on Fake COVID19 Vaccines Illicit Trade

The World Customs Organization launched the "COVID-19-related Goods Cross-Border Transport Facilitation and Coordination Customs Supervision Emergency Project." This initiative combats counterfeit vaccines and related illicit trade while ensuring the smooth flow of legitimate goods. The project strengthens customs cooperation, enhances regulatory capabilities, optimizes customs clearance processes, and collaborates closely with vaccine companies, the transportation industry, and international organizations. This collaborative effort aims to secure the global vaccine supply chain and contribute to the global fight against the pandemic.

01/05/2026 Customs Knowledge
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Guide to International Shipping to South Korea

Guide to International Shipping to South Korea

This article provides a detailed explanation of the entire process of sending international express delivery to South Korea. It covers selecting a courier company, preparing the package, filling out the shipping label, submitting documents, paying for shipping, and tracking the package, assisting readers in successfully completing international shipping.

08/04/2025 Logistics Encyclopedia
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